Our advisory services cover securities which are risk free in nature as well as those with a high-risk factor. Therefore, we would like to emphasize a little on the concept of risk in this section; especially for people who are relatively new to the world of investment. It is very commonly and rightly said that high risk equals high return but is seldom understood properly. Usually risk-free investments offer lower returns, when trying to achieve greater returns investors undertake a certain amount of risk – the ultimate “risk” of losing their principal investment. Therefore, it is important to understand the different ways in which risk exists.